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The 10th BENJAMITRA Network National and International Conference

300 National Track: Social Sciences

Research on the Impact Mechanism of Brand Experience on Brand Loyalty: Based on the Mediating Role of Brand Trust and Brand Sentiment


Author: Li Dong Mei
University: มหาวิทยาลัยนอร์ท-เชียงใหม่
e-Mail: david.guohui.ncu13@gmail.com

Update: 2020-05-22 | 44 View(s) | 0 Comment(s)

The 10th BENJAMITRA Network National and International Conference
Thai higher education institutions: empowering towards sustainable development goals

Research Institute North-Chiang Mai University
169 M.3 Nongkeaw Hangdong Chiang Mai 50230
Tel : 053-819 999 - 9856 , 9862 Fax 053-819 9998
e-Mail : benjamitvichakarn.2020@gmail.com
Associate Professor Dr.Phithagorn Thanitbenjasith, Ms.Panicha Sanaey